You Can Just Do Things

Come up with an idea of yourself.

Live it, breathe it, EMBODY IT.

It can be totally fake.

For example, despite being born in the middle of Canada, actor Ryan Gosling has FAKED the “tough guy” Brooklyn accent for long, that it just became natural.

It’s only “fake” if you crack.

Never break frame.

Buy In

Find other people who buy into your new self-concept.

In business, this is a paying client.

In relationships, this is submission, initiating contact, sex.

Initially, your friends and family will resist.

Hang out with other people who will more readily accept the new you.

As your original friends realize that you can’t be moved off your square, most will accept you and move on.

It becomes realer to you when others buy in, like a self fulfilling prophecy.

Reality is plastic.

Purchase a domain name, create a website, hang a sign in the window.

The new you is already real; it becomes TANGIBLE when someone else walks in and hands you their credit card.

Optimize For Buy In

Optimizing for buy in keeps your focus where it needs to be: on the wants and needs of your ideal target audience.

Attune to the wants and needs of your end user, without looking like you’re SUPER INVESTED in bending over backward to placate them.

Present an initial offer, then dial it in.

Continuously improve.

Make subtle tweaks.

Self correct.

God Is In The Details

The TINY details are the most important:

Clear skin

White teeth

Clean fingernails

Masculine cologne

When you bring her home the bathroom is clean, your bed is made, you light a scented candle in the corner.

Women notice everything.

Love the journey.

Conclusion

Don’t get stuck being someone you don’t like.

Create a persona (it’s often easier to copy the exaggerated attributes of a celebrity or fictional character, embody him, and don’t flinch.

Make the decision for yourself, without consulting anyone else.

Start tomorrow.

Then never look back.